Real artifact, names redacted

Sample report.

This is a Retail Competitor report exactly as it landed in someone’s inbox. Two of our stores, one competitor watch list, one cycle. The store names and brands are anonymized. Everything else is real.

Retail Competitor Report  ·  sample, anonymized
Full
PriceHawk Alert

Price Update (Aurora Northampton, Aurora Brookhaven): 6 NEW undercuts detected - 03:01 PM

Aurora Northampton

No undercuts detected

Aurora Brookhaven

6 NEW products undercut across 3 competitors: GLM Newark, Pinnacle Newton, Greenleaf Madison
ProductAurora BrookhavenCompetitorDiff
GLM Newark2 products
Triple OG NFR Pre-Roll
Storm by Helios | View competitor
THC: 27.1% vs N/A
⚠ Verify match: THC missing on competitor (ours: 27.1%)
$15.91
qty: 15
$24.01 -34.9% (-$8.44)
$15.60
qty: 7
+2.3%
Stone Lake
Hudson Valley | View competitor
THC: 22% vs 22.3%
$26.35
qty: 12
$34.96 -25.7% (-$8.97)
$25.99
qty: 5
+1.4%
Pinnacle Newton2 products
Glow Pop
Hudson Valley | View competitor
THC: 31.0% vs 30.4%
$35.71
qty: 8
$60.07 -42.6% (-$25.57)
$34.50
qty: 3
+3.5%
Cherry GTX Live Resin
Aurora | View competitor
THC: 71.61% vs 70.8%
$39.98
qty: 20
$49.97 -22.0% (-$10.98)
$38.99
qty: 6
+2.5%
Greenleaf Madison2 products
Wild Lynx
Voyage | View competitor
THC: 19.0% vs 18.7%
$20.04
qty: 22
$25.07 -22.2% (-$5.57)
$19.50
qty: 8
+2.8%
Citrus Sunburst
Hayden Farms | View competitor
THC: 26.8% vs 27.1%
⚠ Low match confidence (81%)
$27.93
qty: 14
$36.08 -25.2% (-$9.09)
$26.99
qty: 4
+3.5%

Since Last Report

80 previously reported undercuts still active (unchanged)
5 no longer undercut:
  • Storm by Helios | Triple OG NFR Pre-Roll
  • MK Pure | Strawberry Lime Relief Gummies
  • MK Pure | Strawberry Lime Relief Gummies
  • Reglow | Strawberry Cucumber Drink
  • MK Pure | Strawberry Lime Relief Gummies

Aurora Northampton

Where We're Beating Competitors

Products where our price is lower. Red items may need a price increase - competitor may have raised their price.

15-35% lower - 7 products

ProductAurora NorthamptonCompetitorGap
Hudson Valley Star Rocks
Hudson Valley | Aurora Hudson view
THC: 64.31% vs 61.0%
$19.54$27.93-30.3%
Pinedrift
Hudson Valley | Garden Grove Riverside view
THC: 24.1% vs 23.9%
$32.23$43.03-25.0%
Pinedrift
Hudson Valley | Aurora Hudson view
THC: 24.1% vs 27.6%
$32.23$43.03-25.0%
Citrus Sunburst
Hayden Farms | Spruce Lancaster view
THC: 26.8% vs 30.39%
$27.93$36.08-22.5%
Mango Bars
Lumiere | Garden Grove Riverside view
THC: 25.3% vs 25.5%
$31.98$39.98-20.0%
Voyage High Dose Wild Berry Gummies
Aria | Spruce Lancaster view
THC: 474.36mg vs 506.44mg
$51.11$64.08-20.0%
Stardust Bloom Live Rosin Disposable Vape
MK Pure | Aurora Hudson view
THC: 71.38% vs 71.0%
$39.98$49.97-20.0%
3 products within 15% - normal competitive range

Aurora Brookhaven

Where We're Beating Competitors

Products where our price is lower. Red items may need a price increase - competitor may have raised their price.

35%+ lower - review pricing - 8 products

ProductAurora BrookhavenCompetitorGap
HV Rainbow Rosin Disposable Vape
Hudson Valley | Pinnacle Newton view
THC: 66.2% vs 66.2%
$26.71$49.97-46.6%
Stratford GC Rosin Disposable Vape
Hudson Valley | Pinnacle Newton view
THC: 78.0% vs 78.0%
$26.71$49.97-46.6%
Stratford GC Rosin Disposable Vape
Hudson Valley | Greenleaf Madison view
THC: 78.0% vs 784mg
⚠ THC units differ: ours=78.0%, theirs=784mg — not equivalent
$26.71$49.97-46.6%
| Arctic Frost Full Spectrum Live Hash Rosin |
Aurora | Pinnacle Newton view
THC: 71.3% vs 71.0%
⚠ Low match confidence (72%)
$39.98$70.06-43.3%
Solis
Hudson Valley | Greenleaf Madison view
THC: 27.1% vs 26.8%
$26.35$45.06-42.1%
Stone Lake
Hudson Valley | Greenleaf Madison view
THC: 22% vs 22.5%
$26.35$45.06-42.1%
Glow Pop
Hudson Valley | Greenleaf Madison view
THC: 31.0% vs 34.0%
$35.71$60.07-40.7%
Cloud Drifter
Voyage | Harvest Newark view
THC: 22% vs 19.9%
$25.07$39.98-37.9%

15-35% lower - 28 products

ProductAurora BrookhavenCompetitorGap
| Riverbend Lasco Full Spectrum AirGlide Disposable Vape |
Stratus | Aurora Newton view
THC: 72.18% vs 70.85%
⚠ Low match confidence (79%)
$29.97$45.06-32.9%
Skybreaker
Hudson Valley | Greenleaf Madison view
THC: 25.6% vs 25.5%
$134.99$200.10-32.8%
Glow Pop Ice Hash
Hudson Valley | Greenleaf Madison view
THC: 60.9% vs 603.82mg
⚠ THC units differ: ours=60.9%, theirs=603.82mg — not equivalent
$17.21$25.07-31.2%
Stratford GC Ice Hash
Hudson Valley | Greenleaf Madison view
THC: 61.3% vs 614.08mg
⚠ THC units differ: ours=61.3%, theirs=614.08mg — not equivalent
$17.21$25.07-31.2%
| Raspberry Mist Live Hash Rosin Disposable Vape |
Aurora | Harvest Newark view
THC: 78.91% vs 78.9%
$31.98$45.06-28.7%
| Sunny Side Sizzle Live Hash Rosin Disposable Vape |
Aurora | Harvest Newark view
THC: 70.97% vs 70.7%
$31.98$45.06-28.7%
Skybox F
Hudson Valley | Greenleaf Madison view
THC: 30% vs 26.7%
$32.23$45.06-28.2%
Skybox F Rosin Disposable Vape
Hudson Valley | Greenleaf Madison view
THC: 76.5% vs 766mg
⚠ THC units differ: ours=76.5%, theirs=766mg — not equivalent
$36.08$49.97-27.6%
Spectre Rosin Disposable Vape
Hudson Valley | Greenleaf Madison view
THC: 73.6% vs 746mg
⚠ THC units differ: ours=73.6%, theirs=746mg — not equivalent
$36.08$49.97-27.6%
| Arctic Frost |
Aurora | Harvest Newark view
THC: 23.96% vs 24.2%
$30.33$42.05-27.6%
Stratford GC
Hudson Valley | Pinnacle Newton view
THC: 33.7% vs 33.4%
$35.71$47.99-25.6%
Coral Buffalo Ice Hash
Hudson Valley | Pinnacle Newton view
THC: 57.2% vs 57.2%
$17.21$23.10-25.0%
Glow Pop Ice Hash
Hudson Valley | Pinnacle Newton view
THC: 60.9% vs 60.98%
$17.21$23.10-25.0%
Stone Lake
Hudson Valley | Harvest Newark view
THC: 22% vs 22%
$26.35$34.96-25.0%
GLZ MNT Distillate Cartridge
Astro | Harvest Newark view
THC: 82.7% vs 82.7%
$29.97$39.98-25.0%
Black Crystal Luster Pod
Heritage Acres | Greenleaf Madison view
THC: 73.6% vs 734.2mg
$29.97$39.98-25.0%
| Cherry Z Live Resin |
Aurora | Pinnacle Newton view
THC: 64.25% vs 65.1%
$39.98$49.97-20.0%
| Double Wave Live Badder |
Aurora | Pinnacle Newton view
THC: 68.58% vs 66.9%
$39.98$49.97-20.0%
| Cherry GTX Live Resin |
Aurora | Pinnacle Newton view
THC: 71.61% vs 61.2%
$39.98$49.97-20.0%
| FrostHead Live Resin |
Aurora | Harvest Newark view
THC: 69.5% vs 69.5%
$39.98$49.97-20.0%
Wild Lynx
Voyage | Harvest Newark view
THC: 19.0% vs 19.0%
$20.04$25.07-20.0%
| Lime 43 Live Badder |
Aurora | Harvest Newark view
THC: 62.98% vs 63%
$39.98$49.97-20.0%
| GTX Live Badder |
Aurora | Harvest Newark view
THC: 67.01% vs 67%
$39.98$49.97-20.0%
Solis
Hudson Valley | Aurora Newton view
THC: 27.1% vs 26.8%
$26.35$32.23-18.5%
Glow Pop Kief
Hudson Valley | Greenleaf Madison view
THC: 28.7% vs 285.38mg
$16.48$20.04-17.2%
| Sundae Truffle Full Spectrum Live Hash Rosin |
Aurora | Aurora Newton view
THC: 72.31% vs 70.85%
⚠ Low match confidence (79%)
$39.98$47.99-16.5%
Restless Soul
Hayden Farms | Harvest Newark view
THC: 26.0% vs 26.09%
$27.09$31.98-15.6%
HV Bites Watermelon Gummies
Hudson Valley | Greenleaf Madison view
THC: 95.66mg vs 99.23mg
$13.58$15.91-15.6%
12 products within 15% - normal competitive range

Excel inventory report attached.

Sent by PriceHawk - Competitive Cannabis Menu Intelligence

Reading the report

What every section means.

Header

Subject line summary

Stores in the cycle, count of NEW undercuts detected, and the alert timestamp. The same line goes in the email subject, so it scans in your inbox.

Per-store blocks

One section per store

Each of your stores gets its own block. If nothing changed, you see “No undercuts detected” so you know the cycle ran clean. Otherwise you see the new pairs.

Beating tables

Where you are winning

The “Where We’re Beating Competitors” sections show your favorable matchups for the cycle, with the price diff, discount breakdowns, and THC where reported.

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